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13 Apr

Sneaker Life: Launch of the adidas Originals Superstar Supercolor Pack by Pharrell Williams

Ever thought: I like this sneaker, but if only it was a different colour? adidas Originals brings you that choice on a diverse scale.

Launched at the weekend on 10 April 2015, was the adidas Originals Superstar Supercolor Pack by Pharrell Williams, a sneaker pack with 50 monochrome colourways to choose from. The launch took place at the all new experiential space – called AREA3, situated in Braamfontein.


We saw the colourways available in South Africa come out at the launch, mostly a selection of the high intensity hues from the pack. The Supercolor pack is fashioned around equality, individuality and diversity, with the tag line: your choice is as important as mine.


45 years strong, the superstar not only lives but also continues to push boundaries. The Supercolor pack features: the classic rubber shell-toe, full-grain leather on the upper with the standard 3 stripes – the word ‘equality’ written on the 1 stripe with an emboss effect that carries onto the adidas Trefoil logo on the tongue and on the Pharrell logo on the heel tab. Design detail runs through to the lace tips with the text ‘tighten up’ and ‘lace yourself’ written on them. The reflexology print on the innersoles is not common to sneakers, it was inspired by Pharrell’s interest in using creativity to heal the body. The authentic concept of this legendary sneaker model is adidas stamping their position as expressionists who support individuality.


Some sneakerheads and street culture enthusiasts came out to celebrate with adidas the launch of the Superstar – Supercolor Pack by Pharrell Williams. Among those were: Amanda du-Pont, Anthony Bila, Maps Maponyana and Thandiswa Mazwai.


Amanda du-Pont..

Respect to the adidas Originals crew for the launch they held down, it was dope. Follow AREA3 for the finest adidas Originals footwear and apparel.

Pick up your pair from AREA3: 155 Smit Street (Cnr. Smit & De Beer) in Braamfontein – Johannesburg.

Colours: Supercolor Pack (11 colours in SA) Year: 2015
Price: R 1 399.00 per pair.

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