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14 Apr

Casper Nyovest Calls Out Woolies for Not Keeping it Local

Yesterday, Casper Nyovest called out Woolworths for enlisting Pharrell Williams on their latest fashion campaign. The main point of his argument was that the huge sums of money used to bring on a global star like Pharrell could have been better spent supporting local talent and reinvesting in South Africa.

Arguments can be made that few if any local artists fit the profile of combining fashion and entertainment like Pharrell, but at the same time its still a cogent point on the overall lack of support local artists get whether its radio, television synch deals, or major brand ambassadorships.

This mentality is nothing new as many other artists have raised similar issues over the years, but its good to see that the argument is kept alive.

You can see Casper’s tweets below. Tell us what you think.


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1 Comment
  • Tikey

    But, can we not just admit that the level of Pharrell’s experience vs any South African creative is worth the money spent by Woolies… Can we also take time to appreciate that through this collabo a number of local artists will be given an opportunity to work with Woolies as well as P.

    Having met Casper he isn’t as arrogant as his tweets make him seem, so this is disappointing really, I think I would understand if he had an issue with the youth hip hop festival that is making Rick Ross such a big deal instead of our own, cause there we can definitely start comparing talent… But note how these two artist, are coming to SA for two very different reasons, and understand why we cannot, at all be comparing SA artists and designers to Pharrell, come now…

    Anyway Cas work on trying to get to Pharrel’s level first, because I know for a fact your management team is out here trying and getting you “international”performances, you don’t want to be pushed away whilst corporates are nurturing their own…

    And by the by, artist as a whole who respect their trade and deliver above par work, get recognition… Look at the Africanswizz and Lunch bar collabo, things are not at all that bad…

    April 14, 2015 at 4:08 pm