Yesterday, Casper Nyovest called out Woolworths for enlisting Pharrell Williams on their latest fashion campaign. The main point of his argument was that the huge sums of money used to bring on a global star like Pharrell could have been better spent supporting local talent and reinvesting in South Africa.
Arguments can be made that few if any local artists fit the profile of combining fashion and entertainment like Pharrell, but at the same time its still a cogent point on the overall lack of support local artists get whether its radio, television synch deals, or major brand ambassadorships.
This mentality is nothing new as many other artists have raised similar issues over the years, but its good to see that the argument is kept alive.
You can see Casper’s tweets below. Tell us what you think.