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17 Apr

Sports: Nike Wants to Add the Swoosh and Jumpman Logos to NBA Apparel

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The latest news emerging from inside sources familiar with the NBA’s apparel contract following the 2016-2017 season is that Nike is the forerunner of the pack. According to these sources, Nike has made strides in presenting its initial proposals, and is well on its way in closing the deal. In fact, multiple insiders claim that the two sides have an agreement in principle, however many details still must be ironed out before an official contract is signed. A key aspect of discussion has been placing Nike’s Swoosh logo and its Jordan Brand Jumpman logo on game-worn jerseys, a monumental shift from the NBA’s traditional on-court uniforms, which only features the league’s logo. Sources have noted that for the first time, packaged within the impending deal will be the freedom of the manufacturer to stitch its brand’s logo onto NBA jerseys.

via hypebeast

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