After a concerted social network campaign that started almost 3 years back by fans urging Native Rhythms to sign the Cape Town hip-hop outfit, Driemanskap, the two parties have finally concluded and signed an exclusive artist and management agreement, which will see the group releasing an EP in the next month.
Native Rhythms, known for its track record of unearthing artists with an Afrocentric conscience and orientation, could not have chosen a better group outside of Johannesburg to join celebrated artists such as Zakwe and The Soil, amongst a list of its roster.
Whilst most hip-hop artists are releasing ‘turn up songs’ and club bangers, Driemanskap is the vanguard of the new generation of South African rap artists unperturbed by the mainstream showbiz other than their love for what makes them different – the Spaza sound and movement that represents Cape Town’s unique rhyme style that combines isiXhosa, with English and Cape Flats slang,
Excited by the signing of Driemanskap, Sipho Sithole – the founder and owner of Native Rhythms Records – said: “the signing of Driemanskap by Native Rhythms completes our mission of ensuring that we preserve and document the stories reflect the politics of the rich and poor as told by youth in South Africa. To us, Driemanskap is to South Africa what DAS EFX was to America. This is a group that stood the test of time, been around the world and has proven that with drive and determination nothing can stop them. We are happy that finally we have agreed to join finally work together and we are looking to forward to receive them in studio next week-end to start working on what will definitely become a seminal album”.
Speaking on behalf of the group, Ma-B said: “Good things come to those who wait and patience is a virtue. We have been waiting for this day to come and after so many years of talking to Bab’ uSithole about joining the most successful independent label, Native Rhythms, all we can say to South Africans is ‘the waiting is over’ – we will soon be hitting the studio and our EP will soon be on your digital platforms. As a group we cannot wait to connect with our fans locally and everywhere else and we ready to hit the ground running”.
In 2001 the Cape Flats township of Gugulethu gave birth to a force of nature that would come to be known as Driemanskap. This 4-man crew, made up of members El Nino, Ma-B, Redondo and Dla, has gone from strength to strength, driving crowds crazy with their high energy, hurricane-like performances.
Driemanskap will be at the Back to the City Festival in Johannesburg on 27 April, at Mary Fitzgerald Square and fans can expect fireworks. No stranger to big stages, the group has performed all over the world and has shared the stage with artists such as, Dead Prez, Kendrick Lamar, Simphiwe Dana, Khuli Chana, Ringo Madlingozi, Alicia Keys, Femi Kuti and have hit No. 1 on 5FM’s Hip-Hop Power Nights with their single ‘Sphum’ eGugs. Their videos have appeared regularly on Channel O, MTV Base, LiveAmp.