Naima Mclean is an experienced creative entrepreneur, who has built her career off merging her creative skills (writer, poet, vocalist and actress) and her marketing skills and experience. She graduated with a major in Theatre-Performance and Gender Studies. In 2015 Naima was awarded The Henley Flexible Executive MBA Johnny Clegg Scholarship with an additional focus on Music and Creative Industries.
Since 2010 Naima has worked an independent consultant as an integrated marketing specialist, to a range of corporate and NGO clients that require her services. Naima specializes in live performance, content development, concept development/creative strategy, brand activation, project management and B2B corporate communications.
As a writer and speaker Naima has worked with clients from a range of diverse sectors to develop impactful inspiring messaging and content, that aims to shift the perspective of readers and listeners.
Prior to that, while still performing with Rite 2 Speak, a performing arts company she and the collective founded in 2004, Naima spent time focusing on building her marketing and project management portfolio in the world of entertainment business both internationally and locally. This includes serving as associate producer of The Power Summit, one of the most exclusive premiere urban music summits in the US. She also worked as an account/project manager at VWV, one of South Africa’s longest standing B2B experiential marketing companies to date.
In her artistic capacity Naima has acted in productions by internationally renowned South African directors, but was most recently cast in the all-star production “The Coloured Museum” and “I Almost Remember “ – A Maya Angelou Tribute both directed by James Ngcobo at the Market Theatre.
Naima’s TV roles have included cameo features on one of South Africa’s most watched TV dramas “Generations”. She’s a feature character in the internationally renowned UK TV series Wild At Heart and starred in a feature film as leading female in Vehicle 19 starring Hollywood celebrity Paul Walker.
As a vocalist Naima Mclean infuses soul, spoken word, hip hop and pop among other genres to create a distinct style she calls “Urban Soul”. She debuted at Cape Town Jazz Festival in 2011 and was asked to return in 2015. Her other highlights, over the years, have been to open for International renowned RnB singer Joe Thomas on his tour to South Africa, performing for 50 000 people at the Nelson Mandela Sports and Cultural Day at Soccer City stadium and European Tours to Glasgow, Scotland and Dijon, France.
Naima’s performances as an activist and spoken-word artist includes a range of high profile corporate events most recently includes, but limited to, the Farewell Gala Dinner for Head of UN Women – Phumzile Mlambo –Ngcuka, the African Development Bank Awards in Rwanda and The Rockefeller Foundation Launch for Impact Sourcing. She is a member of the African Leadership Network, through which she has built an extensive pan-African network. Through her work, she frequently travels across the continent and abroad. Her passion for transformation and growth development has earned her regular appearances on the Leadership 2020 platform.
Naima’s star power saw her being selected by Levi’s Strauss SA to represent one of the 4 faces of their Believe – Curve ID campaign Aligned to Levi’s® brand values of courage, integrity, authenticity & empathy.
Naima Mclean puts high premium on emotional inteligence at the central to being an effective leader in society, of which she is a natural. The diversity of her skill base has provided her with, not only, excellent communication, presentation and coaching skills, but also strong entrepreneurial acumen. She has also invested time and resourses into courses such as the beginners and advanced levels of international program “ The Landmark Education Forum”, whose aim is to “Bring about positive and permanent shifts in the quality of life, and create a future of your own design”,
At the centre of all Naima’s work lies her commitment and belief in her capacity to inspire and manifest new possibilities into her work environment.